![]() Now that would be “P.” But collaborating with YSL label boss Young Thug, in what 300 Entertainment CEO Kevin Liles described to Billboard recently as a “Batman and Robin”-type bond, has proven fruitful for Gunna’s career over the years, with 11 of their joint tracks reaching the Hot 100 (prior to the release of DS4EVER), including “Hot” (peaked at No. Those who don’t know what “P” means will inevitably find themselves going to the song for clarity, which would rack up more streams. ![]() Heran Mamo: “Pushin P” can outlast the album’s initial hype if “P” continues to persist in pop culture. I wouldn’t be surprised if it got the dance-challenge treatment. The song will probably die down, but the saying will be around for a minute. Do you still hear “Ski” being played everywhere? I feel like “Pushin P” is another one of those, though it may last a little longer since it doubles as a new slang phrase. Gunna, Future and Thug can move mountains when it comes to crafting bangers as solo stars, but when united, they are a spirited trio who can make LeBron, Wade and Bosh’s success look like child’s play.Ĭydney Lee: Gunna and Young Thug (and Future) are adept at making in-the-moment hits. As for the record itself, it’s an instant thumper. The phrase’s ubiquity could have long legs, and at least ride out for the rest of the year. If you go on Instagram, you’ll see people incessantly using the “P” emoji when they deem something player-like or cool. 1 finisher.Ĭarl Lamarre: I think “Pushin’ P” will remain an active player in the 2022 lexicon and has already etched a place in the lore of social media memes. The strong reception to the album, smart marketing with the “P” emoji and A-list guest stars (including Drake, whose “P Power” was teased and later added to the album on streaming services) helped DS4Ever grow from No. 3 one year before that regardless of its content and rollout, DS4Ever hitting the top of the Billboard 200 was always a possibility thanks to that track record. 1 in 2020 with a six-figure equivalent album unit debut, and Drip or Drown 2 started at No. Jason Lipshutz: His personality isn’t as outlandish as his hip-hop cohorts, and his come-up narrative isn’t as crystallized, but Gunna is sneakily a big deal, particularly as an album artist. And the anticipation for the Drake-assisted “P power” (lesson here is never underestimate the power of “P”) also helped push the album, since it materialized a few days after the project did. That level of infiltration into not just hip-hop culture but popular culture brought heightened attention toward Gunna and this album. Heran Mamo: Certainly his trend-setting abilities, as “Pushin P” ignited emoji-riddled “P” Twitter memes, explanatory articles, beef between Gunna and Freddie Gibbs and the final word after Young Thug was kicked off a private jet by a pilot named Alex (he’s definitely not “P”) – some of which came before the album itself. The album cover art is also immaculate, and I feel like people just get a kick out of Gunna in general and for his over-the-top drip, so new music is just icing on the cake. He also teased “P” on Twitter in the week leading up to the album, and since Gunna’s not super vocal on Twitter, fans knew something was coming. 1.Ĭydney Lee: DS4Ever is a continuation of Gunna’s early Drip Season series, so that alone is an excitement factor. I also think a combination of viral moments during the rollout - including his and Young Thug’s encounter with the racist pilot, the explosion of “Pushin’ P,” and the 16th letter in the alphabet becoming a culture-setting phenomenon - elevated Gunna’s chances of landing at No. 1 album Wunna and DS4Ever becoming his fourth top 10 effort. The brother is an elite streamer and a formidable rap contender, proven by his 2020 Billboard 200 No. Holding out the Drake collab “P Power” (which then leaked online) also appears to have worked to the set’s advantage, since it created extra interest around the album, and then drove further streams when it was included on the DRIP SEASON 4EVER reissue late on Thursday, near the very end of the tracking week.Ĭarl Lamarre: For us to consider Gunna an underdog is “P,” respectfully. Focusing solely on the Gunna side of it, what about DS4Ever and its rollout allowed him to pull off the feat?Īndrew Unterberger: People really like Gunna! And it seems like buzz was on his side this time, particularly with “Pushin P” taking over the Internet and driving interest towards the project. Few would have predicted Gunna’s DS4Ever to emerge victorious in this week’s Billboard 200 race against a new album from a crossover heavy-hitter like The Weeknd.
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